Simply put, We Make Things Happen.

Jim Dyke & Associates is a team focused on agility and results. We are continuously studying the evolution of the media environment, public opinion and policy –maker viewpoints. At the same time, we relentlessly track the success of the ever –growing arsenal of public affairs tools at our disposal. We work with our clients to evaluate whom they need to reach and determine which strategies and tactics will yield the greatest return on their investment.

We are not believers in the “see what sticks” mentality. We understand resources are not limitless and that clients want the efficient return on their public affairs investment. We also understand the array of available public relations, marketing and advertising choices can be daunting. In today’s media environment, it is not as simple as arbitrarily choosing a press release, commercial or website to convey your message and then expecting results.

At the heart of every successful communications effort is a robust earned media campaign. It is impossible to put a value on experts and opinion leaders paying attention to and detailing your product or issue. Earned media, at the heart of your communications strategy, adds legitimacy and visibility to other components such as paid media, coalitions, grassroots and marketing. The professionals at Jim Dyke & Associates have a proven record of achieving results through strategic earned media plans that get clients the kind of media coverage they need.

We will work with you to identify your audience, develop penetrating messages and devise a strategy that utilizes creative tactics to relay your message to the intended audience. Our clients have come to rely on our experience to develop winning strategies that achieve results.